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Morning Session

Achieving Low Healthcare Costs for Patients While Using AI

Presenter: Jacob Gestrich, Marketing and Management; Max Wickman, Elementary Education; Ashley Coon, Marketing; Kaila McGee, Business; Collin Bowden, Business Administration; Mason Colvin, Sports Communications
Presentation time: 10 a.m.
Presentation location: Breakthrough Studio
In our report we discuss the ever-so changing impact that Artificial Intelligence is having on the Healthcare Industry. There are innovative tactics that have proven to be both successful and others that are still trying to get a spark. AI can We have conducted a survey to gather opinions and insights and how others have been impacted on AI and what their thoughts are on obtaining knowledge on

AdaptiveLearn: A Study App for Short Attention Spans

Presenter: Emily Heling, Design Arts and Spanish and Latin American Studies
Presentation time: 10:20 a.m.
Presentation location: Breakthrough Studio
This research explores strategies to enhance learning for Gen Z college students, a generation known for its short attention spans and digital-first habits. Through a mixed-methods approach—including literature reviews, surveys, and design analysis—the study identifies key factors affecting student engagement and retention. Findings highlight that traditional learning formats often fail to capture attention, while interactive, visually engaging, and structured content significantly improves focus and comprehension. It’s also important to focus on different types of learners and what engages those students specifically. Survey responses from 17 Gen Z students reveal a strong preference for in-person learning environments, provided they incorporate active participation, gamification, and real-world applications. Meanwhile, insights from 11 college professors highlight the increasing number of virtual professors and the importance of making an online course as valuable as an in-person course. These findings helped with the development of a study app designed specifically to address Gen Z’s learning needs. AdaptiveLearn uses learning styles, interactive elements, and structured content delivery to create an intuitive and engaging educational experience for everyone individually. Its design prioritizes clarity and accessibility, incorporating features such as personalized dashboards, gamified quizzes, visual learning aids, and progress tracking. This study app highlights the importance of reimagining instructional methods to align with evolving student needs, offering a scalable solution that enhances engagement, retention, and overall academic performance.

Artificial Intelligence Chat Bots and their Impact on Customer Service in the Financial Sector

Presenter: Quinn Fetcher, Finance; Arthur Rice, Finance; Elliana Flees, Marketing and Business Administration; Elizabeth Stovey, Undeclared; Dylan Stern, Accounting and Mathematics; Alex Kirchoff
Presentation time: 10:40 a.m.
Presentation location: Breakthrough Studio
Finance artificial intelligence (AI) chatbots automate financial tasks and provide real-time, personalized support, reshaping customer interactions and streamlining operations. This report explores the impact of AI chatbots on customer service in the financial sector. As adoption increases, these tools are expected to become the primary customer service solution by 2027. To analyze this impact, this report takes a multi-faceted approach, combining qualitative and quantitative methods: a literature review that gathers insights from academic papers, industry reports, and case studies; a meta-analysis that connects findings across studies to identify key trends; case studies of successful AI implementations that have provided practical insights; and expert interviews that offer perspectives on current and future AI applications in customer service. Additionally, quantitative data analysis will assess customer service metrics like satisfaction scores, response times, and accuracy rates before and after AI adoption. AI chatbots enhance customer service, improve efficiency, and scale interactions without compromising quality. They automate tasks like invoice generation and payroll processing, answer FAQs, provide personalized financial advice, assist with fraud detection, and support financial planning. However, challenges remain, including high implementation costs, ongoing maintenance, data privacy concerns, and user acceptance. Findings from this research offer a comprehensive understanding of AI’s role in financial customer service, helping institutions make informed decisions. Future trends include advanced analytics, voice-activated features, and AI-driven personalization. This report aims to present a well-rounded perspective on the present and future of AI chatbots in finance.

AI & its effect in Jobs

Presenter: Jacob Matthias, Information Technology; Maddox Schomann, Marketing; Matthew Reel, Chemistry; Logan Juska; Zach Trembly, Business Administration and Accounting; Wyatt Tye, Business Analytics
Presentation time: 11 a.m.
Presentation location: Breakthrough Studio
As the global market continues to evolve towards an AI-dominated future, concerns are mounting about whether AI will overtake not just small portions of people's jobs but entire professions. Since the integration of Artificial Intelligence into business, the systems that businesses use to improve efficiency have become increasingly complex. Mankind has shifted from paper to screens, from manual labor to robotic programming. Similar to the mass layoffs in industries such as the automobile sector, many fields now find themselves in a tug of war with AI. While AI is a useful tool in industries like English and business, it raises ethical questions around issues like accuracy, authenticity, and the creation of digital replicas of humans or artificial art. Our key findings reflect concerns raised in the discussion on AI and job displacement, replacement, and improvement. We found that, across many industries, AI will not completely eliminate the workforce but will lead to adaptations. For some, this means working from home; for others, it’s a valuable tool in the office. Ultimately, according to the bulk of our findings, it is clear that AI cannot replace the value of the humans who created it.

Labor Unions' Impact on Economic Growth

Presenter: Sheila Carlson, DJS Legal Studies
Presentation time: 11:20 a.m.
Presentation location: Breakthrough Studio
For nearly 300 years, labor unions have been a point of contention in the political and economic sphere. I question why their existence is so tumultuous when it would objectively improve the economic security and workforce in our country. From the 1950s to the late 2010s, the number of labor unions has and continues to decrease. Throughout that same time, unemployment rates rose. According to the US Bureau of Labor Statistics, in 1953, unemployment sat at 2.5%. Fast forward to 2017, unemployment went up to 4.5% with significant increases in 1975, 1983, and 2010 reaching nearly 10%, (US Bureau of Labor Statistics). Is the decline of labor unions correlated with the rising unemployment numbers? Has this decline also contributed to the working class’s economic instability? In this project, I will explore the impact of labor unions on economic stability. As part of this research, I will conduct in-person interviews of active labor union board members about their professional experiences as representatives. I will also explore secondary sources to gather more information regarding labor unions’ impact on the economy. I hypothesize that labor unions positively impact the country’s economic security and workforce. I hope to explore policy proposals to broaden access to organized labor unions for all workers.

How AI influences the Customer Service and Sales Force of the Automotive Industry

Presenter: Dorian Ruiz, Education; Carter Lamers, Accounting; Dylan Dorn, Business Management; Blaize Lawler, Political Sciences; Asmit Khadka, Accounting; Maia Sigala, Accounting
Presentation time: 11:40 a.m.
Presentation location: Breakthrough Studio
Our presentation will highlight and go in depth about the uses and influence of AI in the Customer Servies and the Sales Force of the Automotive Industry. We will talk about the positives and negatives, and how it has already been implemented. We will also cover the future uses of AI and how it can not only enhance but expedite the processes and procedures of car dealerships.

Survey of tree trunk spider assemblages at UWGB Natural Areas

Presenter: Mackenzie Gore, Environmental Science major with an accelerated emphasis double majoring in Biology with an Animal Biology emphasis
Presentation time: 10 a.m.
Presentation location: CL 304
Drapetisca alteranda is the Nearctic Treetrunk Sheetweaver. They are a species of Linyphiidae spiders that inhabit leaf litter as juveniles and on tree trunks as adults. The availability of these microhabitats, in which D. alteranda reside, is heavily shaped by the landscape (moisture content, temperature, etc.), which determines the types of trees available. There is little information on D. alteranda; much of our knowledge is based on the few studies that have been done in the Mahon Woods Forest Dynamics Plot on the UW-Green Bay campus and the morphologically and ecologically similar Palearctic species Drapetisca socialis. This study further assesses the regional distribution and microhabitat preferences of D. alteranda as well as determines the spider community composition on tree trunks across various habitats. All UWGB Natural areas along with Baird Creek and Crossroads at Big Creek were surveyed for D. alteranda and other co-occurring spider species. Each area contained different habitats, which became our sampling sites. Every site was sampled twice, the first in mid-late July and the second in mid-late August. D. alteranda was found at 66% of our sites. We collected and documented all other spiders that our focal species interacted with. While we could fairly accurately estimate which sites had D. alteranda present and generalize their abundance, some sites appeared optimal but had very few to none. Other sites were initially hypothesized to contain little to no D. alteranda, but after sampling, were found to be numerous.

Lyrics of Loss: Popular Music and the Four Tasks of Mourning in Romantic Relationship Breakups

Presenter: Abbie Baker, Psychology
Presentation time: 10:20 a.m.
Presentation location: CL 304
Within a 20 month period, it has been found that 36.% of unmarried 18-35 year olds experience a break up. With this knowledge, we can look to disenfranchised grief as a response to that relationship loss. My goal for this project was to find out how disenfranchised grief relating to relationship loss is portrayed in popular music. I used Worden’s Tasks of Mourning to determine the different feelings of grief shown, with the thought that Task 2 would be most represented. The Task of Mourning most represented was actually Task 1. I also analyzed how decades and genres expressed grief--which Tasks of Mourning are most prevalent in which genres and eras of musical expression?

Hanan Refugees Relief Group: Organization Profile

Presenter: Rebecca May, Art
Presentation time: 10:40 a.m.
Presentation location: CL 304
According to the American Immigration Council, the state of Wisconsin hosts a population of approximately 32,000 refugees as of 2025. One of the biggest challenges faced by the Wisconsin refugee population is to access sufficient healthcare. Issues such as language barriers, financial concerns, and transportation complicate this task. One organization that aims to mitigate the obstacles faced by Wisconsin refugees is the Hanan Refugees Relief Group in Milwaukee. This study uses both interview testimony and 990 tax-filing research to explain the character of the Hanan Refugees Relief Group, including the programs with which it serves its clients, its budget, its yearly growth, and its sources of revenue. This profile explores the role of Hanan Refugees Relief Group within the greater Milwaukee community, the measurable outcomes of Hanan’s resettlement efforts, as well as Hanan's response to the changes in refugee resettlement policy within recent months.

Kevin Henkes’s Chrysanthemum as Model of “Absolutely Perfect” Integration of Text and Illustration in Children’s Literature

Presenter: Susan Al-Saadi, English Literature
Presentation time: 11 a.m.
Presentation location: CL 304
In children’s literature, the illustrations can be as important as the words; the most effective picture books integrate text and illustrations in a way that both are necessary to tell the complete story. This presentation and analysis of Kevin Henkes’s 1991 classic, Chrysanthemum, addresses the excitement and anxiety of a young child leaving the comfort and safety of home to start school, a rite of passage for both child and parent. Many picture books address this subject, but rarely as effectively as Chrysanthemum. In the story, our young heroine skips into school, confident she will be as loved and valued as she has been at home, only to find her uniqueness (her long and unusual name) is not celebrated but criticized for being too different. Henkes cleverly shows both Chrysanthemum’s struggle for belonging, her dejection, her temptation to subsume herself to fit in with her new peers, and her eventual triumph in being true to herself even in an unfamiliar setting. Parents will both appreciate (and learn from) the witty illustrations thrown in just for them. Henkes is both author and illustrator, and his words and drawings combine to create an unforgettable read aloud experience. An analysis of the illustrations interacting with the text will show the depth of expression and feeling that words alone cannot capture. The individual elements of artistic technique, color, style, tone, word choice, even placement of text relative to drawings are all relevant to the whole. Henkes creates a safe space for his readers to experience Chrysanthemum’s stressful story, reassured that she will be okay, and so will they. Young readers and their adults can bring this message of hope to their own experiences.

What is an equitable philosophy of education?

Presenter: James Harris, Political Science, Democracy and Justice Studies
Presentation time: 11:20 a.m.
Presentation location: CL 304
This is a holistic examination of the philosophy of education, asking the following question: What is an equitable education? Education is a concept interwoven with nearly all aspects of American life, requiring an approach from several different perspectives. Education has economic and social consequences. Any change to our education system also affects our political system and existing power structures. How do we create an education system that maximizes human flourishing and balance that with the potential for individual achievement?

Afternoon Session

Comic Book Superheroes as Historical Artifacts

Presenter: Grace Marquardt, English
Presentation time: 1 p.m.
Presentation location: Breakthrough Studio
An analysis into how American superhero comic books can be used to examine the evolution of American culture and cultural values throughout the 20th and 21st century. I will closely examine four different well-known and long-lasting superheroes to determine how they showcase the evolution of cultural values. For each character, I will look at what idea this character represents, how this character has evolved over the course of their run and what the development of their characterization says about the evolution of the concept they embody.

Challenges in Teaching Thinking Skills in Secondary Social Studies Classrooms

Presenter: Justin Pittman, History
Presentation time: 1:20 p.m.
Presentation location: Breakthrough Studio
This research explores the challenge of equipping students with thinking skills to be lifelong learners. After researching about learning how to think, I observed that social studies curricula officially integrate some thinking skills. During my teaching experiences, however, I found that the pressure to cover content that students memorize stifles the instructional time needed for students to gain proficiency in thinking. Many students are simply left behind as lifelong learners after their school career ends. Content heavy, coverage approaches fail at teaching students lifelong skills in decision-making or become informed members of society. Research in pedagogy, philosophy, and psychology conclude that thinking skills must be explicitly and methodically taught to students. These cognitively complex skills cannot be acquired by superficial reference during a content heavy class that demands memorization from students. Recent social studies textbooks include activities or reference to thinking skills. Even so, textbooks and lesson plans avoid explicitly instructing students in the methods of thinking. Lecturing about thinking concepts or assigning activities that presume students only practice a skill are insufficient means to transfer these skills. Research concludes teaching skills must be explicitly taught and not be overshadowed by content. Teachers can explicitly instruct students on the methods social scientists use to think. Explicit instruction includes modelling thinking aloud or visually to students, scaffolded activities that provide frameworks for the tools and methods of each skill, and gradual release. By explicit instruction, teachers show students the means to learn how to think. Social studies teachers are ideal educators of the disciplines that align with cognitively complex tasks that go beyond content memorization. Students become lifelong learners when empowered with the tools to think for themselves and make informed decisions.

Impact of a Greying Wisconsin Workforce

Presenter: Lucy Schon, Business Administration, Emphasis in Supply Chain Management
Presentation time: 1:40 p.m.
Presentation location: Breakthrough Studio
Wisconsin, and the United States as a whole, is experiencing a demographic shift with the significant growth of older Americans. This “greying” of America has far-reaching implications for the workplace in Wisconsin. What do employers need to know to protect their workers and their businesses?

From Page to Imagination: How Brown Bear, Brown Bear Engages Young Minds Through Art and Text

Presenter: Anthony Rahman, Psychology
Presentation time: 2 p.m.
Presentation location: Breakthrough Studio
This paper analyzes Brown Bear, Brown Bear, What Do You See? by Bill Martin Jr. and Eric Carle, focusing on the integration of text and illustrations to enhance the storytelling experience for young readers. Through its repetitive structure and vibrant, minimalist illustrations, the book engages children in learning colors, animals, and basic patterns. The paper explores how Carle’s use of bold colors and his signature collage technique supports the text, creating a harmonious relationship that not only reinforces early literacy skills but also strengthens visual literacy. By examining the interplay between the text and illustrations, this paper argues that Brown Bear, Brown Bear is a prime example of how children's books can use simple yet effective design elements to support cognitive development and foster engagement in early learning.

De-Unionization and its Consequences

Presenter: Kyle Charniak, Democracy and Justice Studies
Presentation time: 2:20 p.m.
Presentation location: Breakthrough Studio
This paper would seek to find a connection between the breakdown of unions (de-unionization) and increased economic inequality, alongside the shrinking of the middle class and jobs for the middle class. This shrinking of the middle class and its jobs is also known as job polarization. In the past several decades, the rate of workers in unions has shrunk considerably, even though opinions on unions remain relatively positive. While union rates have gone down, job polarization and economic inequality have grown exponentially. This paper will seek to prove that the breaking down of unions has directly grown job polarization and is one reason why economic inequality is so high. Using a multitude of peer-reviewed secondary sources, this paper will identify and discuss why there has been a wave of de-unionization in the United States, how it has caused economic inequality, and ways in which this process can be reversed.

Disability and Economic Opportunity: an Assessment of Marginalization

Presenter: Lily Greeley, English
Presentation time: 2:40 p.m.
Presentation location: Breakthrough Studio
I am looking to investigate the nature of disability as it relates to economic opportunity in America; how disability corresponds to decreased access to jobs, increases the probability of poverty-traps, and how the country’s current method of socioeconomic arrangement perpetuates this marginalization. I’d like to argue for a more inclusive restructuring of the economy and social safety net that does not enable the same trap at the expense of disabled Americans.

Motivations for Sending and Receiving Provocative Imagery

Presenter: Monica Garcia, Psychology and Democracy and Justice Studies
Presentation time: 1 p.m.
Presentation location: CL 304
In the current digital age social networking sites and messaging platforms have become fundamental in transforming communication by offering new avenues for people to express themselves and build relationships. Growing body of research highlights the benefits and dangers of social networks regarding the act of sexting, which is the exchange of provocative or sexually explicit content, such as text messages, photos, and/or videos via smartphone, internet, or social networks (Morelli et al., 2016). Previous research examined the act of sexting through a gender-based perspective by looking at the differences and similarities between how women and men engage in this behavior and their motivations behind it. Early research has found that women’s odds of reporting sending a sext was 1.2-1.3 times higher compared to men, whereas the odds of reporting in receiving a sext was 1.1-1.2 times higher for men compared to women (Thorne et al., 2024). There is a need to examine the motivations for sexting as well as the disparity of research surrounding women. The current study examines self-sexualization, the Big 5 personality traits, and sensation seeking. Self-sexualization in relation to sexting could be that individuals choose to sexualize themselves due for various reasons. Big 5 personality traits such as agreeableness and openness to experience may increase the likelihood of sending sexts which can also be in relation to sensation seeking. Our study examines the sending of unsolicited sexts in women and the variables that may contribute to one’s engagement in this behavior. The variables that will be examined include the Big 5 personality traits, sensation seeking, narcissism, self-esteem, and self-sexualization. We are currently collecting data and have 110 participants from the University of Wisconsin-Green Bay. This is an exploratory study as only one of the two variables (self-esteem and narcissism) have been examined in previous publications.

The Influence of Artificial Intelligence on Social Media Marketing

Presenter: Catelyn Kramer, Managerial Accounting; Michaela Gaworek, Communications; Aleksandr Grinsteiner, Business Administration; Habone Mouhoumed, Business Administration; Greg Schiek, Marketing and Human Resource Management
Presentation time: 1:20 p.m.
Presentation location: CL 304
AI is revolutionizing marketing by optimizing content strategies and reducing digital advertising costs. In fact, an estimated 51% of marketers utilized some form of artificial intelligence in their marketing strategy as of 2023, and this number is only expected to grow in the coming years (Singh, P., Verma, A., Vij, S., Thakur, J., 2023). This increased influence of artificial intelligence in social media allows marketers to identify and reach their target audience far more efficiently than they have been able to in the past. Consumers that have interacted with similar content in the past will automatically be directed to the content created by social media advertisers thanks to these AI-generated algorithms. This saves an immense amount of time and effort for marketers. Given this prevalence, developing a strong knowledge base of AI's effects on social media marketing will be crucial for both individuals entering the business world in the coming years and those already working in the marketing sphere. This report analyzes artificial intelligence's impact on social media marketing and the anticipated growth of AI in social media marketing in the coming years. In particular, it will cover the impact of the rapid growth of artificial intelligence in the marketing industry, especially the social media marketing industry. It will also cover the response from consumers to the influx of AI in advertising. Marketers should be aware of how AI usage impacts consumers’ decision-making. Consumers appreciate how AI can streamline retail environments; simultaneously, the usage of AI terms in product descriptions may reduce emotional trust in consumers and discourage them from purchasing said products. Understanding how the usage of AI and AI terms may alter the perception of products sold can allow marketers to better understand the changing marketing landscape.

The exploitative practices of Electronic Arts

Presenter: Ian Butzlaff, Communications; Dominick Aguilar, Accounting
Presentation time: 1:40 p.m.
Presentation location: CL 304
I want to talk narrow down the focus on exploitative practices in gaming specifically focusing on the Electronic Arts gaming company. I want to focus on the Madden titles specifically with gambling, Refusal to patch glitches, AI use to cover temporary mistakes etc.

AI and Manufacturing

Presenter: Aiden Webster, Organizational Communication; Keileigh Doll, Entrepreneurship; Luis Gonzalez, Accounting; Kaliel Tolliver, Finance; Akasha Manthe, Organizational Leadership
Presentation time: 2 p.m.
Presentation location: CL 304
This study explores the latest advancements in Artificial Intelligence (AI) and its transformative impact within the manufacturing industry. It investigates AI's contributions to improving workplace safety, enhancing problem-solving capabilities, facilitating predictive maintenance, and enhancing operational capabilities. Furthermore, the research discusses key concerns and regulatory issues related to the integration of AI in manufacturing. One of our focuses as a team was to highlight the importance of safety in regard to AI being brought into manufacturing. As individuals we can recognize how somebody works and the intricacies of their work habits. An AI system does not understand the context surrounding an issue and does not see the other outliers around an issue. They can only see the solution to the problem. Our goal was to let AI and humans co-exist with the roles they have and allow them to intertwine to create a more efficient and safe work environment. Ultimately, this research highlights the development of AI and its vast capabilities but also emphasized that AI is not meant to replace human workers, but rather to serve as a tool to help foster a safer, more productive work environment for all.

Illustration as a Bridge to Another World: Cloudy with a Chance of Meatballs Analysis

Presenter: Teresa Harvey, English/Education
Presentation time: 2:20 p.m.
Presentation location: CL 304
The assignment, Illustration as a Bridge to Another World required that students analyze a favorite children's book. The criterion of the essay demonstrates how the text and illustrations relate to the appropriate age of the children as readers and observers. The essay is to reflect the effectiveness of the authors’ intent on engaging children in the set age range. The essay needs to provide extensive explanation regarding artistic techniques employed by the illustrator and utilize specific examples of color, style, and placement of pictures. It should also provide explanation on literary elements, such as usage of point of view, and explain how the text and illustration work together. The essay must contain quotes from the text to support evidence. Along with the essay the student is required to create their own illustration and incorporate it into their paper detailing how their illustration could change the effects of the story.